A founder messaged me last week.
“We’re publishing 20 blogs a month for just ₹5,000!”
I paused.
“₹5,000 total?”
“Yeah! Full SEO content package. Crazy affordable, right?”
Well… yes.
Crazy affordable.
He sent me a few blog samples.
And here’s what I saw:
🚩 The Red Flags Were Immediate:
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🛑 AI-generated fluff with no depth
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🛑 Keyword stuffing like it’s still 2010
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🛑 Titles like:
“What Is Digital Marketing And Why Digital Marketing Is Important In Digital Marketing” 🤦♀️
And It Got Worse:
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❌ No internal linking
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❌ No formatting or readability
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❌ No CTAs to guide the reader
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❌ Content didn’t match user intent
The Result?
These blogs weren’t just unhelpful —
They were actively hurting his SEO:
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📉 Bounce rates climbing
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📉 Pages not even indexing
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📉 Zero engagement
I asked him:
“Do you read these blogs yourself?”
He replied:
“Nah. They’re just for Google.”
But here’s the thing:
Google Reads Them Too.
So Do Your Customers.
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📌 Every blog reflects your brand voice
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📌 Every word shapes trust or kills it
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📌 Bad content = bad experience = no conversions
If You're Hiring Content Writers:
✔ Look beyond quantity — check quality
✔ Ask about their topic research process
✔ See if they understand SEO & your niche
✔ Read their samples like your customers would
Because content isn’t just filler —
It’s your voice, your pitch, your trust builder.
Final Thought:
Spending ₹5,000 on blogs may feel smart today…
But if it costs you 5,000 potential customers?
Not so smart after all.
Content is an asset — not an expense.
Choose writers who write to connect, not just to rank.
💬 Need help auditing or improving your blog content strategy? Let’s talk. Real results need real content.
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