The DA 90+ Obsession: Why High Domain Authority Doesn’t Always Mean High Value

Digital Marketing Expert - Palkin Singla
By -
0

 A client once told me:

“We only want DA 90+ backlinks.”

And then added:

“Anything lower is useless.”

He said it with confidence. I smiled.

“Can I show you something?” I asked.

We opened up his last vendor’s backlink report:


Here’s What We Found:

  • 🛑 DA 92 site — but it was a subdomain of a free image-hosting platform

  • 🛑 DA 88 — no traffic, zero content, and 100% outbound links

  • 🛑 DA 91 blog — the link was buried in a footer with 60 other random links


The Result?

  • ❌ No authority passed

  • ❌ Google didn’t even crawl most of the links

  • ❌ Zero ranking improvement — not even for brand keywords

He looked puzzled.

“But it’s high DA…”

Exactly.


Let’s Break a Common Myth:

📌 DA is a number — not a strategy.

It’s a metric made by Moz — not Google — and it doesn't define link value in isolation.

In fact:

A DA 40 real, niche-relevant site
is often more powerful than a DA 90 junkyard.


What Actually Matters in Backlinks?

Relevance — Is the site connected to your industry?
Placement — Is the link naturally placed in a high-quality context?
Visibility — Will a real human (or Google) ever see it?
Traffic — Does the linking site get real visitors?


So the Next Time Someone Says:

“We only want DA 90+ links.”

Ask them:

Does it get organic traffic?
Is it relevant to your niche?
Would a human ever click that link?

Because chasing DA blindly...

…is like buying a Ferrari shell with no engine.
It looks powerful — but it won’t take you anywhere.


Final Thought:

Stop chasing numbers. Start building real authority.
Backlinks should bring more than DA — they should bring results.


💬 Got questions about smart link building? Drop them in the comments or connect with me for a strategy that actually drives rankings.

Post a Comment

0Comments

Post a Comment (0)